If you’re planning to use bespoke visual merchandising to promote your products, you need to be familiar with the design elements and principles. The Elements of design are the basic visible things in a composition. Each element can be further defined, but they are commonly used together. For example, color and space are both elements of visual merchandising. These principles can help you create eye-catching displays and increase sales.

Space

In visual merchandising, space is critical to the success of your product display. Positive space accentuates an item’s position, and negative space denotes the open space around an item. The right balance of positive and negative space gives your products breathing room and creates a pleasing shopping experience. Negative space is underutilized in stores but can greatly influence a customer’s shopping experience. Using contrasting colors, you can create a display that focuses the eye on a particular product.

Color

The primary goal of visual merchandising is to evoke certain emotions in the customer to increase the likelihood of them purchasing the item. Colors are powerful tools retailers use to attract and hold customers’ attention. They communicate subtle and strong messages. For instance, a candy store may use red for its window display, while a fashion retailer may choose a neutral color palette. Color is also a way to emphasize the product’s features without making the display seem overbearing.

Mannequins

There are many basic visual merchandising elements. Mannequins are one of them. Mannequins display the latest fashion trends and influence customers to purchase merchandise. They are an effective way to draw customers into a store and increase revenue. In addition to assisting shoppers in making their purchasing decisions, mannequins can communicate a story’s mood and theme.

Rule of three

The rule of three for visual merchandising is a general principle that tells you that when people see a group of three items, they are more likely to buy them. This principle is often applied to store displays, which can be a powerful way to increase sales. It can be used to group similar items and use three mannequins or other mannequin-like items in your window displays. You must be aware of these elements to get the most out of your visual merchandising.